SEO is simply submitting your website or blog to search engines and choosing the right keywords for your blog and also creating backlinks to your blog are undoubtedly important factors in getting free traffic.
This is an effective strategy because blog readers love information, and they will be reading widely on their subjects of interest. You can find plenty of potential visitors on other relevant blogs, forums, social media websites, so it is essential that you stay in touch with what’s out there, and create as many links back to your blog as you possibly can.
If you really want to grow your audience, the key is to get influencers to write for you. This means reaching out to the bloggers in your niche with the largest social followings and the ability to write consistently excellent stuff, asking them to become contributors.
By getting these guys involved, you’ll not only be getting exceptional content for your blog (content that will hopefully earn you links and shares); you’ll also be getting access to a powerful distribution channel in the form of the influencer’s social network. Of course, unless your blog is super prestigious you will probably need to pay these bloggers to write for you, and you should definitely specify as part of the arrangement that they share the posts on social media. That being said, I think this option makes so much more sense than hiring a “general purpose” content creator.
As well as payment, you could also offer bloggers the following perks:
Offer to share content on their own site (but only if you have a large social following).
A link back to their website from every post they write for you.
Give them free use of your products or services
Working with influencers is a fantastic way to improve blog readership. A nice bonus is that often these guys write for other big media sites as well, so they may be able to link to something they have written for your blog from a third party site in the future.
4. Use Social Media Websites To Share Links To Your Articles
Twitter has 271 million active users every month. Facebook has over 1 billion active users. Google+ has over 300 million. LinkedIn is over 300 million. Together, these networks are attracting vast amounts of time and interest from Internet users around the world, and those that participate on these services fit into the “content distributors” description above, meaning they’re likely to help spread the word about your blog.
Leveraging these networks to attract traffic requires patience, study, attention to changes by the social sites and consideration in what content to share and how to do it.
5. Guest Post On Other Blogs (And Allow Guest Posts Of Others In Your Blog)
When you’re first starting out, it can be tough to convince other bloggers to allow you to post on their sites OR have an audience large enough to inspire others to want to contribute to your site. This is when friends and professional connections are critical.
When you don’t have a compelling marketing message, leverage your relationships – find the folks who know you, like you and trust you and ask those who have blog to let you take a shot at authoring something, then ask them to return the favor.
Guest blogging is a fantastic way to spread your brand to new folks who’ve never seen your work before, and it can be useful in earning early links and references back to your site, which will drive direct traffic and help your search rankings (diverse, external links are a key part of how search engines rank sites and pages).
Concluding tips to increase traffic to your blog
Obviously there’s no substitute for producing great content but I hope this post has shown that there are many other ways to increase blog traffic independent of the content itself.
Most of these tactics are simply about squeezing the most out of what you have already. So in terms of sharing, you can make sure you post more than once and optimise your tweet text. In terms of SEO, you can ensure that your contents are friendly (in a natural and non-spammy way, of course). And in terms of strategy you can make sure that influencers write for you and that you come up with smart ways to repurpose this material.
If you’re currently running a company blog that no one cares about, I hope these tips can help put a smile on your boss’s face. But most of all, I hope you never have to face low traffic issues again.
Hi there. I am Obembe Sunday Dapo (aka SirPhren). A RN, Website Designer, Blogger and Google certified Digital Marketer. I'm a graduate of American Internet Business School, Computer Science student and the founder of this Blog Academy. I design website & Blogs for businesses at affordable rates. Learn More About me here and can also connect with me on WHATSAPP