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When you start your blog/website, you will need a custom domain. With a custom domain, you will be seen as a blogger or online business owner who takes the blogging serious. Even with this, there are some common domain name mistakes some of us bloggers have made or are making presently.
In this article, I will be sharing with you what domain is, how to choose and buy a domain name and domain name mistakes I and others have made.
When starting your blog, [read how to start a blog here] you will need a custom domain name. But the issue is, how do you choose and buy your domain name?
In choosing your domain name, there are some things you should consider. Viz;
1). Research your domain before registering it
Before you just go ahead to choose a domain name, perform keyword research on it. Findings revealed that a domain that says everything about your niche perform better in SEO than domain that’s not. If you want o use your name or nickname, search it first on google to see if its been used for a similar niche or not. I made this mistake then.
2). Buy from a reliable domain registrar
When buying your domain name from any registrar, look out for the ICANN and Whoisguard policy. Are they free and included? Whoisguard privacy protects your info on the internet. Namecheap offers free Whoisguard privacy for life.
3). Take note of the renewal fee
Normally we are tempted to pay for the first year alone. Domain can be sold for you at £.9 but what about the renewal fee? Will it be that amount? Will you be able to afford? Consider this also
4). Don’t use punctuations in between domain name
One major mistake you can make is having hypen (-) in between your domain name as in www.i-am-sirphren.com. Remember, if your visitors typed it without the hypen, it won’t give them their expected result.
5). Do not use difficult-to-pronounce and too long address or name.
Make sure your domain name is as short as possible. Having a too long name may be discouraging to your audience.
Apart from making it short, make it a name that is easy to pronounce. Using a name difficult to pronounce is out of it. As at the time of writing thus post, am unable to remember a domain name of a blog I came across months back. You know why? I can’t spell the name let alone pronounce it.
How To Buy A Domain Name
To buy your domain name after you might have considered some vital points, as I have pinpointed above, you will need your;
1). Email: Either Yahoo or Gmail
2). MasterCard or Visa card details or Paypal account.
3). Home/Office address
Then, proceed to Namecheap choose and buy your domain name.
Common Domain name mistakes made by bloggers
From when I started my blogging journey till this moment, I have made some mistakes, especially with domain name and I have seen other bloggers make some.
Sometimes, what we don’t know, we don’t just know it.
Using free domains make people look at you as someone who is not serious about the blog and may not want to partner or advertise with you. Apart from this, if google or WordPress mistakenly delete your blog, you have lost all your articles.
When I started, I thought it was cool to have free domains, but Alas, it wasn’t.
Thinking about starting your blog, start with a custom domain.
2). Buying non .com extensions because they are cheap e.g .tk, .us, .online, .website, etc.
I made this mistake last year and have seen some of my friends do the same. If you are creating a blog for an organization, it is cool to use .org. The best extension you can use is .com. You know why? Because that is what people are used to!
You can even prevent others from buying them by buying and redirecting them to a single domain (if you have the means).
Bloggers to go for .us, .tk, .online because they are cheap and because a company is using the .com version of the domain. If the .com version of your domain is taken, rack your brain for a new one. Don’t forget sirphren.online is different from sirphren.com
The unfortunate thing sometimes is hoping to buy the .com extension later and find out that it has been taken! Like one of my friend did. He had to buy a different domain.When you extend your domain to your country alone e.g .in, .uk, .ng etc, only people from your country will see your blog on search engine when you start ranking.
About .com.ng and .org.ng
Another mistake is buying this kind of domain because you see other popular blogs using it. Not knowing that they have the .com extension redirected to the .com.ng
If you are using .com.ng (the ng stands for Nigeria), check the .com version of your domain and see. Another person may decide to buy the .com version and start competing with you if it happens to be the same niche as you.
Remember, sirphren.com is different from sirphren.com.ng or .org.ng or .co.uk. You get what I mean? Good!
3). Paying for a year and hoping to renew in the subsequent years
Another mistake I made was paying for one year when I could have paid for 2-3years. A .com domain usually cost $10.98 on domain in the first year. Buying for two years will be roughly $22. Now that I have bought for just a year, renewal is $22 alone! Which could have covered the cost of two year’s domain.
When buying your domain name, have the renewal fee at the back of your mind.
4). Buying domain name very similar to competitor’s name
Before you jump at your domain, check out who your competitors are and the niches they are in.
5). Changing domain name often
The older your domain name, the higher your domain authority (if you do it right). Changing your domain name will do more arm than good. Assuming your DA is 30 before you change domain. You will have to start from zero again. Not only that, you will have to update your details on social media and even with your visitors.
I made this mistake, don’t make such. They are costly.
Hi there. I am Obembe Sunday Dapo (aka SirPhren). A RN, Website Designer, Blogger and Google certified Digital Marketer. I'm a graduate of American Internet Business School, Computer Science student and the founder of this Blog Academy. I design website & Blogs for businesses at affordable rates. Learn More About me here and can also connect with me on WHATSAPP