According to her, people seem to be looking for an exact number or percentage that defines an ideal keyword density for web pages and blog posts. They feel there is a sweet spot, and if they hit it, the traffic will come pouring in.”
DEBUNKING KEYWORD DENSITY
There is no clear correlation between keyword density and how much organic traffic is generated by a post or page. She went further by saying, no SEO expert has been able to pinpoint the ideal ratio of keywords to content for generating traffic. I’ve tried and failed more times than I care to admit.
You want to make sure your keyword research is on point before you hop into writing any content. Many people, SEO experts included, have a list of target keywords in mind they want to create content around but don’t take the time to support their terms with data or fit them into a holistic content strategy.
DEBUNKING ‘IDEAL WORD COUNT’
Another common question I hear regarding SEO-friendly content is “What is the ideal word count?” The answer to this question is, “It depends.”
SEOs and webmasters should stop writing content solely to enhance their SEO programs and should focus on what really matters: users. Your traffic can generate conversions if you put your audience in mind. –Jessica Foster
Understanding who you are writing for will truly make or break your content success. It doesn’t matter how long your content is, what platform you are on or how many keywords you use; if you don’t have the right message for the right audience, your content campaign will not be a success.
This seems a little silly to say, but it’s important to understand why you are creating content before you begin.
Be creative and consistent with your content messaging. It is important for three reasons: