How To Build A Business Selling Online Courses

Author: Jessica Ruiz (TeachInGuide)

Topic: How To Build A Business Selling Online Course

How to build a business selling online courses

There are a lot of online learning platforms right now that offer online course creators great competitive packages. Online Course Creation is now considered as a legitimate full-time job that can financially provide for all your needs.

There is also no lack of the demand for online courses as the population of the world steadily increases. Online Courses are also becoming more and more convenient than the actual conventional method of going to the University.

According to statistics, the Global e-Learning Market earned over 165 Billion dollars in 2015. With knowledge of the existence of online education spreading, it is expected that the Global e-Learning Market will be raking in over 275 Billion dollars by 2022.

Everyone now relies on the Internet for almost anything — information, socializing, communications, and even shopping. For the majority of this current generation, the Internet is considered as a reliable source of education. This means that when you become an Online Course Creator, you will not have a hard time persuading people to sign up as students.

There are many benefits that come into becoming a full-time Online course Creator. Creating a business selling online courses is great. Now is the perfect time to become an Online Course Creator for two reasons.

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One reason is that Online Education and Online Learning Platforms are gaining leverage and audience thus will allow you to earn a lot. This could give you the option of resigning from your day job and becoming a full-time Online Course Creator.

Another reason is that because this is still a fairly recent new industry, there are still not much Online Course Creators. This is just like YouTube Vloggers back in 2016 before they became the hottest thing on the Internet. You would want to jump on the bandwagon as early as possible before it becomes a closed market just like how YouTube does not exactly make it easy for new Vloggers to rise to popularity now due to fierce competition.

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Selling online course in Nigeria

Speaking of YouTube, most of the early Online Instructors on YouTube have migrated from YouTube to other online learning platforms like Udemy. This is because YouTube financially compensates them only through ad revenue. Online learning platforms allow Online Instructors to generate a much higher income as compared to Ad revenue.

If you are now sold that you want to become an Online Course Creator,

Here are some tips on how to build a business selling online courses.

Choose A Marketable Topic

The biggest decision you have to make when creating an Online Course is to choose a topic that has these four aspects: relevance, something you are good at, marketable, and lastly, something you enjoy.

First things first, your topic should be relevant. It would be a waste of your time and resources for you to create an online course that no one would want to buy. The next thing is that it should be on a topic that you are good at. What good of an instructor would you be when you, yourself, do not know much about your topic.

Think of something that you are proficient with. It can be an academic topic (Shakesperean Literature, Integrals, or Utilitarian Philosophy), an important life skill (Microsoft Office like MS Word, Excel, etc), hobby (Photography, Drawing, or Creative Writing), etc.

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Make sure that your course is marketable. Much like a business selling a certain product, you need to be certain that it can be promoted and sold to a lot of people. This means that it has to be engaging and not boring. Lastly, you should be able to enjoy creating your online course. It is tedious to create a course where you don’t enjoy the topic.

Research On How To Create Your Online Course

Online Courses can be taught through different mediums depending on the Online Course Creator. What you have to understand is that the medium will affect the student experience and the effectivity of your course.

When you convey information, the medium should be appropriate. For example, if your topic is complex like Calculus, a simple Plain Text video would be inadequate especially as it is too complicated to explain with just plain text.

There are a lot of mediums that you can use. With hundreds of online tools available at your disposal, you can easily decide on which medium you want and create your online course with ease. You can create video animations, infographics, comics, whatever medium you think will best convey the information that you are trying to teach.

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Do Extensive Research On Your Topic

It doesn’t matter if you have been teaching that topic every day. You owe your students a properly researched online course. Even University Professors have to study their course materials just to double-check facts and ensure that they are teaching proper information.

An erroneous online course will turn off all of your students from becoming repeat customers and referring you to their family and friends. It would also be unprofessional for you to sell a course that is beyond subpar. When you are done with creating your online course, you should check it twice or thrice for errors. Make sure that it is as perfect as you can.

Man taking online course

Market Your Online Course

Don’t just expect that students will accidentally venture off and find your online course. It is crucial that you take certain steps into advertising your course. You can try out Email Marketing, Social Media Marketing, and even having your Online Course cited in Blog Posts just to get your name out there. It is crucial that you cover all avenues to find your niche market.

Concluding how to build a business selling online courses

Selling courses online these days has been profitable than you can ever imagine. One way you get paid doing what you love, is via selling online courses to people on the net. We hope this article helps you to kick off your online course career.


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