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How To Write Website Pages That Sell

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Are you a business owner that has online presence? Owolabi Paul has sourced for how to write website pages that sell, and I believe it will be helpful for your business.

Marketing is being redefined in the globalized economy. Smart business owners recognize the need to tap into the billions of people on the internet that are daily connected to the World Wide Web.

The world is gradually moving away from the traditional means of advertising to a new world of electronic marketing with all its different sub divisions.

Creating your own website is the first step towards having a successful marketing strategy in the globalized economy.

¶ A website serves as the meeting place between you and your target market.

¶ A website also serves as your 24/7 customer care as well as providing unique opportunities to be connected with the millions of people looking for products and services through search engines.

¶ In addition, it also serves as a portfolio of your goods or services.

Owning a website is not the end in itself. It is possible to own a website and it does not produce any benefits.

A website might exist and might not get any traffic from search engines. A website might even get good traffic but still fails to convert visitors to customers.

Many internet marketing experts have focused on the strategies and means to drive traffic to a website.

But as important as that is, it will be irrelevant if the site visitors end up leaving without being convinced to buy from you or even read your content to the end.

To this end, after creating a website, the next call of action is not to drive traffic per se but to develop website pages that sell. As important as traffic is, the quality of your content will decide whether the traffic will be useful or not.

Website Pages That Sell

There are six pages that are important for every website to have if it will position itself to benefit from the internet.

HOME PAGE

The homepage is where an internet surfer will first be directed when they click on your website URL. It is the first selling point of a website. If your homepage sucks, most potential buyers will not bother to read up the other pages.
The homepage is where you identify the basic problem of your target market and state how your business has been created to solve that problem. It is important not just to identify the problem but to emphasize the attendant ills and discomforts in their lives as a result.
Use your homepage to position yourself as the solution to that lingering problem and emphasize the core competencies of your business.
The homepage should anticipate their questions and link them to the FAQ page. It should also anticipate their desire for further communication and link them to the Contact US page.

ABOUT US PAGE

The About us page is an opportunity to sell your company. The focus here is not so much on the product like the home page but on the company producing the goods or rendering the service. The brand that sells a product can be as important as the product that is being sold.
This is the opportunity to give a brief history of your company, your achievements, and organizational values and how they impact customers, your mission and vision.
Such information should be focused on the customers. State your history, values, mission and vision in a way that will appeal to the customers in relation to the product you are selling.

CONTACT US PAGE

The contact us page provides further platforms of communication. You can include your phone number, email address, Facebook page and Twitter handle. It is also important to assure them of good and prompt communication as well as excellent customer relationship.

SERVICES/PRODUCTS PAGE

The services page is an opportunity to clarify your services or goods. This is where you create a subheading for every service or product and give a little bit detailed information about each service/product.
It should not be mere information however, it should be an opportunity to clarify and differentiate. For each service/product, state how your brand is different from the competitors. Emphasize how those differences is the key to their satisfaction.

FAQ (FREQUENTLY ASKED QUESTIONS) PAGE

The FAQ is an opportunity to anticipate some questions of potential buyers. Some of the questions will relate to product differentiation, delivery, shipping (for goods) etc.
The page should not be overloaded. At the bottom, there should be a link to the Contact us page where other questions can be asked. On this page, each question should be answered with professionalism. The goal is to get potential buyers to trust you and your product.


TESTIMONIAL PAGE

One positive review from a customer can be the key that turns in other potential customers. On this page, quote the positive reviews you have gotten from previous clients. This is why it is important to have a platform where every client can drop review.
Such reviews can be the final straw that helps you gain a new customer. Quote the exact words of the buyer and prioritize the best ones. Let there be a variance in the reviews you choose. There should be those that focus on your service delivery, some on your customer relationship, some on your communication etc.
The importance of quality website pages cannot be over emphasized. It is very essential to write these pages excellently. Alternatively, you can seek the services of expert content writers who can provide excellent website pages that will position your business for success.

Written By: Owolabi Paul

Connect with him on Medium and his fiver page here

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I am Obembe Sunday Dapo. A Registered Nurse, Writer, Blogger & Blog designer. Am simply an internet addict. I love sharing information with people. "The more you teach, the more you learn." I own AssistBlogger. Learn more about me HERE👈You are welcome! Don't forget to like my page.👍

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Blog Advice

Common Domain Name Mistakes Made By Bloggers

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When you start your blog/website, you will need a custom domain. With a custom domain, you will be seen as a blogger or online business owner who takes the blogging serious. Even with this, there are some common domain name mistakes some of us bloggers have made or are making presently.

 

In this article, I will be sharing with you what domain is, how to choose and buy a domain name and domain name mistakes I and others have made.

What is domain name?

Domain name is your personal web address on the internet that you will be globally recognized by. It represents your blog, brand or business. E.g www.justasknurse.com, www.fellownurses.com etc.

How to choose a domain name

When starting your blog, [read how to start a blog here] you will need a custom domain name. But the issue is, how do you choose and buy your domain name?

In choosing your domain name, there are some things you should consider. Viz;

1). Research your domain before registering it

Before you just go ahead to choose a domain name, perform keyword research on it. Findings revealed that a domain that says everything about your niche perform better in SEO than domain that’s not. If you want o use your name or nickname, search it first on google to see if its been used for a similar niche or not. I made this mistake then.

2). Buy from a reliable domain registrar

When buying your domain name from any registrar, look out for the ICANN and Whoisguard policy. Are they free and included? Whoisguard privacy protects your info on the internet. Namecheap offers free Whoisguard privacy for life.

3). Take note of the renewal fee

Normally we are tempted to pay for the first year alone. Domain can be sold for you at £.9 but what about the renewal fee? Will it be that amount? Will you be able to afford? Consider this also

4). Don’t use punctuations in between domain name

One major mistake you can make is having hypen (-) in between your domain name as in www.i-am-sirphren.com. Remember, if your visitors typed it without the hypen, it won’t give them their expected result.

5). Do not use difficult-to-pronounce and too long address or name.

Make sure your domain name is as short as possible. Having a too long name may be discouraging to your audience.
Apart from making it short, make it a name that is easy to pronounce. Using a name difficult to pronounce is out of it. As at the time of writing thus post, am unable to remember a domain name of a blog I came across months back. You know why? I can’t spell the name let alone pronounce it.

How To Buy A Domain Name

To buy your domain name after you might have considered some vital points, as I have pinpointed above, you will need your;

1). Email: Either Yahoo or Gmail
2). MasterCard or Visa card details or Paypal account. 
 
3). Home/Office address
Then, proceed to Namecheap choose and buy your domain name.
Common domain name mistakes

Common Domain name mistakes made by bloggers

From when I started my blogging journey till this moment, I have made some mistakes, especially with domain name and I have seen other bloggers make some.

Sometimes, what we don’t know, we don’t just know it.

Some of the common mistakes are;

1). Relying on free domains

I recently wrote on the benefits of custom domains on your blog. You may want to read here. Sitting on free domains e.g SirPhren.blogspot.com or sirphren.WordPress.com is not the best way to go.
Using free domains make people look at you as someone who is not serious about the blog and may not want to partner or advertise with you. Apart from this, if google or WordPress mistakenly delete your blog, you have lost all your articles.
When I started, I thought it was cool to have free domains, but Alas, it wasn’t.
Thinking about starting your blog, start with a custom domain.

2). Buying non .com extensions because they are cheap e.g .tk, .us, .online, .website, etc.

I made this mistake last year and have seen some of my friends do the same. If you are creating a blog for an organization, it is cool to use .org. The best extension you can use is .com. You know why? Because that is what people are used to!
You can even prevent others from buying them by buying and redirecting them to a single domain (if you have the means).
Bloggers to go for .us, .tk, .online because they are cheap and because a company is using the .com version of the domain. If the .com version of your domain is taken, rack your brain for a new one. Don’t forget sirphren.online is different from sirphren.com

The unfortunate thing sometimes is hoping to buy the .com extension later and find out that it has been taken! Like one of my friend did. He had to buy a different domain.

When you extend your domain to your country alone e.g .in, .uk, .ng etc, only people from your country will see your blog on search engine when you start ranking.

 
About .com.ng and .org.ng
Another mistake is buying this kind of domain because you see other popular blogs using it. Not knowing that they have the .com extension redirected to the .com.ng
If you are using .com.ng (the ng stands for Nigeria), check the .com version of your domain and see. Another person may decide to buy the .com version and start competing with you if it happens to be the same niche as you.
Remember, sirphren.com is different from sirphren.com.ng or .org.ng or .co.uk. You get what I mean? Good!

3). Paying for a year and hoping to renew in the subsequent years

Another mistake I made was paying for one year when I could have paid for 2-3years. A .com domain usually cost $10.98 on domain in the first year. Buying for two years will be roughly $22. Now that I have bought for just a year, renewal is $22 alone! Which could have covered the cost of two year’s domain.
When buying your domain name, have the renewal fee at the back of your mind.

4). Buying domain name very similar to competitor’s name

Just this year I saw this. Someone bought a domain 9jaloaded.com.ng. And I wondered how he would rank by competing with Naijaloaded.com.ng.
Before you jump at your domain, check out who your competitors are and the niches they are in.

5). Changing domain name often

The older your domain name, the higher your domain authority (if you do it right). Changing your domain name will do more arm than good. Assuming your DA is 30 before you change domain. You will have to start from zero again. Not only that, you will have to update your details on social media and even with your visitors.
I made this mistake, don’t make such. They are costly.

Conclusion

In this post I have tried to highlighted what domain name is, how to choose a domain and the common domain name mistakes made by blogger.
Your domain says a lot about your blog. Reduce the mistakes to minimal.
What other domain name mistakes do you think do you think bloggers make? Feel free to share with me.
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