Are you a newbie blogger? Oh! You’ve been into blogging for some months, Good. As someone who just started out blogging or about to start, there are some important fundamental areas of blogging you must know to be a successful blogger.
Blogging is like other business you can not just dabble into them without learning the fundamental areas.
Don’t chase SUCCESS, chase EXCELLENCE instead. When you do, SUCCESS will chase you eventually.
When I started out as a blogger, I lacked some useful info which had some negative impacts on my blogs then. But as time went by, I knew more and more about it. I later realised, mistakes are here to make us stronger and wiser. Don’t be discouraged when things go as unplanned.
Important Fundamental Areas Of Blogging
Highlighted below are the important fundamental areas of blogging every bloggers must know as they go further into blogging.
Blog Design, Appearance, Niche And Contents
This is the first vital areas of blogging you must know as it has huge impact on your blog.
a). Blog Design
How do you design your blog? Is it navigable? Mobile-friendly? When you start your blog, the first thing you will do is design it, either by yourself or you hire someone to do it for you based on your description of the blog.
When you are designing your blog, put your audience in mind. Make it navigable such that your visitors can easily move from one page to another without any difficulty. A blog that lacks good design, either with a paid or free themes will experience a huge loss of visitors.
As statistics have it, larger percentage of blogging visitors do so via their mobile devices. For example this blogs generates 70% of its visits from mobile phones.
Imagine if its not easy to view with mobile phone. I would have lost 70% of my visitors. If you are on blogspot or WordPress, there is a way you can activate the mobile views of your theme and templates if they are not automatically mobile friendly.
Domain: Discard the idea of starting your blog on free subdomains (yourblog.blogspot.com). Start it with a custom domain right from day one. It is beneficial. See some of the reasons you should have custom domain here
Remember, to submit your blog to Google search console, Bing, and Yandex for index.
b). Blog Appearance
The main thing you should focus on here is to use colors, background and images that are inviting. Naturally, your theme or template has set of colors you can choose from ranging from header to footer sections. If your theme doesn’t have, you can easily style using CSS codes. If you will use background image, make sure it won’t have negative effects on your blog contents. Using a background image or color that matches your text fonts color is not advisable. I do run from such blogs no matter how good the contents because I find them boring and hard to read.
c). Your Blog Niche
This is a popular topic in blogging. Niche is the area you want to blog on. Your topic of choice that you want to eventually be an authority on. Learn how to choose your blog niche successfully here.
When you continue with your blog contents, make sure you don’t go off topic. If you do, it will not only confuse your visitors but also confuse AdSense on your blog by showing irrelevant ads to your visitors.
d). Blog Contents
Have you heard, contents are kings? Your contents is the reason your visitors come to your blog. If you want to be original, start with your contents. If you don’t have the time to write them, pay for it and also accept guest post. Good content is one of the criteria for google AdSense approval.
My little advice is, be consistent with your blog posting…choose particular days of the week or time and stick to it.
Generating traffic to your blog
One of the most important fundamental areas of blogging, if not the most vital, is generating traffic to your blog. If no one sees or reads your blog post, its useless.
After you have designed your blog and have contents in place, the next thing is to generate traffic. If you miss the first step above, this area will be difficult.
There are some ways to generate traffic to your blog. Some of which I have written on. Click here to read. I also use 80/20 principle with my blogging career. To simplify this principle, I share more and write less.
Ways to generate traffic are;
° Social media: Facebook groups, Facebook pages, and timelines, twitter, Google+, Reddit, etc.
° Forums relevant to your blog contents
° Paid adverts on other blogs
° Words of mouth. This is by telling people about your blog. What is not shown is not known.
Now that you have learnt two of the important areas of blogging, the next is monetization of your blog. If you missed the other two, making money will be way too difficult.
Monetizing your blog
Making money with blog is the main reason, the most important area of blogging. From lots of questions I have been asked by those who wanted to start a blog, “how do I make money” is the most common. If you start your blogging career with making money, you won’t last long. Because, making money with blog is not as easy as it is portrayed.🤔
There are lots of articles, books on how you can monetize your blog. Some of the ways you can make money out of your blog are;
a). Google AdSense
This is the most popular way in which blogger/publishers monetize their contents . This doesn’t happen overnight. You have to put in some works before you can rely on it. Applying for Google AdSense is not something difficult. If you have not be approved for AdSense, read how to apply like a pro here.🏃
Remember, the higher your traffic, the higher your chance of making money with AdSense.
b). Affiliate Marketing
In affiliate marketing, you display the products of a particular company you are affiliated with on your blog with your designated affiliate code. Once your visitors buy the product via your blog, you get paid a certain percentage of the money paid for that product.
Some of the companies you can affiliate with are; Amazon, Jumia, Konga, Ajebo Market, Bluehost. You just have to put up the products that are related to your blog contents.
c). Selling Ad space
You can make money by charging businesses or other blogs to advertise their products on your blog. All you have to do is create a “Advertise with us” page. You can either set the price or have your visitors contact you for that.
cii). Sponsored post
If you have lots of traffic, you can sponsor other publisher’s post on your blog and charge them for it.
d). Selling your products
If you have personal products either digital or physical products, you can sell it on your blog and get paid even without having to contact the buyer directly. You can make use of Paypal, Paystack or other services on your blog to get paid directly into your local bank account.
Bonus tip: Staying motivated when things move slowly
Sometimes you may feel like giving up your blog. Some of the reasons may be insufficient traffic, inability to make so much money and so on. Remember, it doesn’t happen in a day.
To keep yourself going, you should know your purposes for blogging. What do you want to achieve with your blog? How long will it take you? What seminars must you attend? And so on.
If you don’t have a clear picture of where you want to take your blog, every niche will be appealing to you.
If you are going to do something for the rest of your life, don’t just stop at the fourth month.
I just summarized the 3 important fundamental areas of blogging you must know before you can be successful in the long run. If you miss an area, the other two will be a bit difficult.
First take care of your blog design, appearance, contents. Then work on your traffic and have your seo guides in mind. You can then be sure to make money easily with it.
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Common Domain Name Mistakes Made By Bloggers
How to choose a domain name
When starting your blog, [read how to start a blog here] you will need a custom domain name. But the issue is, how do you choose and buy your domain name?
1). Research your domain before registering it
2). Buy from a reliable domain registrar
3). Take note of the renewal fee
4). Don’t use punctuations in between domain name
5). Do not use difficult-to-pronounce and too long address or name.
How To Buy A Domain Name
To buy your domain name after you might have considered some vital points, as I have pinpointed above, you will need your;
Common Domain name mistakes made by bloggers
From when I started my blogging journey till this moment, I have made some mistakes, especially with domain name and I have seen other bloggers make some.
Sometimes, what we don’t know, we don’t just know it.
1). Relying on free domains
2). Buying non .com extensions because they are cheap e.g .tk, .us, .online, .website, etc.
The unfortunate thing sometimes is hoping to buy the .com extension later and find out that it has been taken! Like one of my friend did. He had to buy a different domain.
When you extend your domain to your country alone e.g .in, .uk, .ng etc, only people from your country will see your blog on search engine when you start ranking.