She was the founder of Yoast Academy and former Chief Strategy Officer at Yoast.
According to report, Joost de Valk, former CEO and founder of Yoast, will start focusing mostly on software development, as the new Chief Product Officer of Yoast.
He also has been chosen as the leading marketing and communications for WordPress as announced by Matt Mullenweg (WordPress’s Founder)
About Marieke van de Rakt
Marieke is the founder of Yoast Academy, the SEO training portal of Yoast.
She joined Yoast in 2013 after obtaining her Ph.D. in Social Sciences and working at various universities.
In 2015, she started developing Yoast’s first SEO training: Basic SEO.
In 2014, Marieke joined the board. She took on the role of CSO and was heavily involved in the company’s strategy for growth, being responsible for content, marketing, research and project management.
According to her;
“In many ways, I was already the CEO. Among the four of us, I am the one most thinking ahead. I am the one most concerned with company culture. I am the one who’s often leading the way. That does not mean I decided upon the route though. That’s something we do among the four of us. Still, I was the one proposing to my partners that we needed to make decisions.”
“I don’t think there will be big changes inside our organization. Things will pretty much keep running the way they were always running…. [However,] I am very curious to what extent people will treat me any different now that I am the CEO of Yoast. For a lot of people outside of Yoast, it was not very clear what my role at Yoast was. The job title of CEO will perhaps be a door opener for me.”
‘We want to help people to create websites that rank in the search engines, with software and by teaching people about SEO. We have big plans for 2019, making SEO more actionable and understandable for everyone.’
The founder of Yoast, Joost, said;
“In many ways, Marieke is way more suited to be CEO than I am. She has so much more structure and isn’t as likely as I am to go “oh squirrel!” and forget about the important stuff. I’m sure she’ll continue to be excellent in her new role.”
“Having to worry less about stuff that needs my signature and other painful sides of being CEO will free me up to work on the core product more. I’m still super proud of Yoast SEO and look forward to working on it for years to come.”
Should you not know what Yoast is,
Yoast is an SEO company that developed that ranking plugin (Yoast SEO) most users on WordPress selfhosted blog use to analyze their contents and make their blogs ready for search engine optimization.
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