SEO Guides 2018: How To Make Your Blog Post SEO-friendly

What every blogger or internet owners long for is to make sure their blogs or websites are found on Google search engine on the first page. These seo guides will take you through on how to make your blog post seo-friendly.

When I was starting out, I had no idea of what SEO is all about. All I did was write and write. But, as time goes on and as I move deeper into blogging, I get to know more. If you are thinking of starting your own blog soon, you will find this SEO guides indispensable.


What Is SEO?

SEO is the abbreviation for Search Engine Optimization. According to yoast, Search Engine Optimization (SEO) is the profession that attempts to optimize sites to make them appear in a high position in the organic search results. According to Moz, Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

“As much as you invest on your writing skill, do so or more on your SEO skills. It is calamitous to have good contents without a trace of SEO guidelines. “

Plugins To Use For SEO guides

If you are new to WordPress, you may not know that there are some SEO plugins you can install. Two of the popular SEO plugins are Yoast SEO plugin and All-In-One SEO. Yoast SEO to me is more helpful as it alerts you where to make corrections to your post and even rate your work. When installed, you will be able to connect it with your google search console.


If you are not on WordPress, probably Blogger user, there are still some widget codes you can add to your blog template coupled with the SEO guides below.


Some of the factors that also rank you well on Google search engine are; Your domain authority (how old your domain is), Backlinks to your blog( how often people link back to your post), Quality contents(google knows duplicated contents) and how people interact with your blog on Google search engine(if people go back to google search result page immediately they click on your blog, what it means to google is that your content is not good enough).
    Seo guides

How To Make Your Post SEO-friendly

To make your posts rank well on Google search engine, there are some guidelines you should follow for as long as you write new blog post. The SEO guides are as follows;


1). Create Mobile-Friendly Blog

If your blog is not mobile friendly, mobile users won’t be happy to check back on it. Make use of responsive designs, theme or template or AMP. Also, after creating a mobile-friendly blog, check how your blog looks on browsers such as Chrome, UC Web, Opera and Mozilla Firefox with your mobile phone.


2). SEO-friendly URL

According to google, the first 3-5 worlds in url are given more weight. It is wise to make your post url as short as possible. While doing that, make sure your keyword appears in your url. For example,

If you are on Blogspot, make sure you manually set up your permalink instead of using the automatic generated link which is not always friendly.


3). Make Your Focus Keyword Appear In First Paragraph

Don’t use your keyword only in the middle of the post, drop it in the first 100-150 words. This helps google understand what your page is about. If you are using Yoast SEO plugin, it will let you know when the focus keyword is missing from your first paragraph and even from your search description.


4). Start Post Title With Keyword

When writing your post, start your post title with the keyword you want to be ranked high by.


5). Add Modifiers To Your Title

Modifiers are review, 2018, list, the best, and they can help rank high for long tail keywords. People are likely to click on “How to start a blog in 2018” compare to “How to start a blog.”


6). Include Multimedia In Your Post

Having multimedia in your blog post such as images, video, GIF will reduce bounce rate and increase the time visitors spend on your blog.


7). Make Your Subheadings In H2 Tag

If you are familiar with Yoast SEO plugin, you would have seen that the plugin encourages using your keyword in at least one of the subheadings in h2 tag.


8). Link To External Sites

Some people referred to this outbound linking. In your post, try as much as possible to link to related posts on the web. While researching your topic, you must have seen them. Brian Dean said, “Not linking out might be the number one on-page-seo mistake most people make. Try to use 2-4x outbound links peer 1000 words. He called it a good rule of thumb.”


9). Inbound Linking

You will RARELY have a word in a post you have not written something about. Another rule of thumb is to link internally to posts that are related. Apart from the fact that google loves it, it has the ability to retain your readers.


10). Take Care Of Your Site Speed

Loading speed is a seo ranking signal. If you are on wordpress, there are some cache plugins you can use. Also you can use CDN and also image compressors like smush it. Apart from using plugins, get rid of widgets that useless on your sidebars or footer bars. Also, try to use YouTube videos instead of directly uploading the video on your blog.


11). Use Your Keyword As Alt Text In Your Inline Images

Whenever you use an image inside your post, at least one of the images you use must have your keyword as the alt text. Alt(alternative text or attribute) is used in case the image does not load in browser. It also helps google in ranking you for that particular blog post.


12). Write Long Content

Longer content tend to rank higher in google first page. There are some confusions to this. Some SEO experts said you should have about 1800 words, some higher, some less. Aim for at least 500+ words for every piece of article you write. This will boost dwell time as it increases visitors time on your blog. Also, if your visitors are accustomed to 350+ words, go ahead because longer post contents may scare them off.


13). Put Your Audience In Mind

While creating your content, put yourself in the shoes of your readers or anyone google searching for the topic. What do you want the post to solve for them? How will you feel after reading it if you were the one searching? In doing this, think through the topic, the title and the contents before dishing it out.



SEO is not a one time thing. It is something you will continually do as long as you are into blogging. It is the surest way of getting organic traffic and by far better than PPC(Pay Per Click) adverts. No one is an island of knowledge, attend seminars, online course/tutorial, mingle with experts and make sure you learn from them. I hope these seo guides help you.



Which of these guidelines have you been following? Feel free to share with me and let your friend know about it.